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Treating Customers Fairly 

Specifically TCF aims to:


  • help customers fully understand the features, benefits, risks and costs of the financial products they buy
  • minimise the sale of unsuitable products by encouraging best practice before, during and after a sale


There are six consumer outcomes that Alliance Asset Management T/A BestCarFinder strives to achieve to ensure fair treatment of customers.  


Outcome 1: Consumers can be confident they are dealing with a firm where the fair treatment of customers is central to the corporate culture.

Outcome 2: Products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly.

Outcome 3: Consumers are provided with clear information and are kept appropriately informed before, during and after the point of sale.

Outcome 4: Where consumers receive advice, the advice is suitable and takes account of their circumstances.

Outcome 5: Consumers are provided with financial services that perform as the firm has led them to expect.

Outcome 6: Consumers do not face unreasonable post-sale barriers to change product, switch provider, submit a claim or make a complaint.